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Manulife Myanmar Unveils New Tagline “Where Will Better Take You” at 5th Anniversary Celebration

26th November 2024

Yangon, Myanmar - Manulife Myanmar announced the launch of its new tagline, “Where will better take you” during its 5th Anniversary Celebration at Melia Yangon Hotel on 5th November 2024.

The tagline reflects Manulife’s global brand strategy, designed to unify its messaging across markets while resonating with the local aspirations of Myanmar consumers. The launch aligns with Manulife’s mission to help people make better decisions about their financial well-being, fostering a brighter future for individuals and families across the country.

“Our new tagline “Where will better take you” encapsulates our promise to empower our customers to envision and achieve a better life. At Manulife, “better” is a journey of constant improvement – helping our customers make better financial decisions, better protect their families, and ultimately build better futures,” said Gaurav Sharma, CEO & General Manager of Manulife Myanmar. “As we celebrate our 5th Anniversary, we reaffirm our dedication to delivering innovative insurance solutions and financial services that meet the unique needs of the Myanmar market.”

“The new tagline is more than just words, it is a reflection of our promise to walk alongside our customers, helping them prepare for life’s uncertainties and achieve their dreams, one step at a time,” Sharma added. “We believe that together, we can explore new avenues of growth and security, leading to a better future filled with promise.”  

Manulife Myanmar’s 5th Anniversary event, attended by Manulife employees, high performing agents and senior leaders from the Asia regional team, highlighted the company’s impact in Myanmar over the past five years, resulting from its continued commitment to increase financial literacy and provide valuable life insurance products tailored to local needs. As part of its global vision, Manulife Myanmar remains dedicated to bringing world-class expertise to local customers, helping them realize better futures.

Since its re-entry into the Myanmar market in 2019, Manulife has become a trusted name in the local life insurance industry, introducing a range of innovative products that are tailored to meet the evolving needs of Myanmar’s people offering comprehensive protection and encouraging healthier and better lifestyles. With the launch of the new tagline, Manulife Myanmar looks forward to continuing its journey of growth and service, growing its presence, and helping individuals and families achieve better financial security and brighter futures.

 

About Manulife Myanmar

Manulife Myanmar is a wholly foreign-owned life insurance operation in Myanmar under Manulife Financial Corporation. Manulife is focused on developing Myanmar’s life insurance industry and providing financial protection to the people of Myanmar, helping Myanmar families build a healthier and more secure financial future. To learn more about Manulife Myanmar, visit: https://www.manulife.com.mm.

 

About Manulife

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we provide financial advice and insurance, operating as Manulife across Canada, Asia, and Europe, and primarily as John Hancock in the United States. Through Manulife Investment Management, the global brand for our Global Wealth and Asset Management segment, we serve individuals, institutions, and retirement plan members worldwide. At the end of 2023, we had more than 38,000 employees, over 98,000 agents, and thousands of distribution partners, serving over 35 million customers. We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges, and under ‘945’ in Hong Kong. Not all offerings are available in all jurisdictions. For additional information, please visit Manulife.com.

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